About Public Address
Public Address started with a fairly simple idea - that public relations professionals could take advantage of technology to drive better client outcomes.
After seeing the opportunities that technology provides, co-founders Tom and Shane fleshed out the concept for a platform that would allow the creation of a multi-media release, distribution of this release and smart tracking of these pitches. Today, Public Address is being used by a range of Australian communications agencies to drive campaigns for some of Australia’s largest companies.
Easily create your multi-media release with Public Address
Developing a multi-media release has never been easier. Public Address users are navigated through a simple, three step process to create and distribute their media releases.
Our multi-media release format incorporates interview availability, text, and rich, high-resolution multi-media. Want to distribute sound files to radio, video to television and images to online media? No problem, we'll handle all of those for you.
When journalists book an interview in, they'll even receive a calendar note with the interview details to take some stress out of both of your days.
Getting your multi-media release into the hands of media has never been easier
Distribute to 10 people or 500 people through Public Address, and customise the message each receives to make the most of your existing relationships.
Once you've distributed to media, track the progress of each email from our server, to the journalist's inbox and as they click-through to your multi-media release
Use machine learning to prioritise and manage your team's follow-up
Use our pitch perfect machine learning algorithm to prioritise you and your team’s follow up based on the journalists most likely to be interested in your story.
Record journalist responses from your follow up calls and flag these for consistent tracking across your team to ensure that you don't miss a single opportunity to generate coverage.
Collate media feedback in a central location and share this feedback with clients using our automated reporting tools.
Take advantage of premium features
Automatically schedule interviews with your spokespeople, ask media to accept an embargo and export your campaign results in an easy-to-use excel format.
Find out more by booking a demo below, or subscribe to our mailing list to stay up to date with the latest Public Address developments and Public Relations tips and tricks.