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About Us

Our approach

Public Address started with a fairly simple idea – that public relations professionals could take advantage of technology to drive better client outcomes.

Our founders Shane and Tom fleshed out the concept for a platform that would allow the creation of a multi-media release, distribution of this release and smart tracking of these pitches. Today, Public Address is being used by a range of Australian corporates and communications agencies who are looking for a media relations tool as powerful as they are.

Mission & Vision

Public Address exists to deliver a suite of innovative media relations tools which are as powerful as PR professionals are.

Managing media relations to secure coverage is simple with Public Address. Whether you’re sending a targeted pitch, market sensitive announcement or multi-media release, our platform allows PR professionals to easily create, pitch and manage follow up via a simple interface.

Our vision is to become the go-to platform for forward-thinking media relations professionals looking for a competitive edge in today’s dynamic market.

Public Address is your media relations super power – amplify your results with a media relations platform as powerful as you are.

Shane allison, ceo

If you’re interested in learning more about how Public Address can become your media relations superpower, you can deep dive on our features here, or sign up to be one of the first on the platform here.

Meet the founders

About our founding team

Shane Allison, CEO

An experienced communications consultant, entrepreneur and leader, Shane is responsible for feature design and client management for Public Address.

Prior to founding Public Address Shane held a number of senior communications roles, including most recently, Client Services Director at Sefiani Communications Group.

Recognised as the PR Professional of the Year at Mumbrella’s CommsConn Awards and one of Australia’s Top 100 Future Leaders by the Australian Financial Review, Shane is also the NSW President of the Public Relations Institute of Australia.

Thomas Mitchell

An experienced web developer, entrepreneur and systems architect. 

Prior to founding Public Address, Tom led development at a number of startups, including most recently as the Managing Director and CTO at HunchBuzz.

NZ Young IT Professional of the Year 2016, Tom is a co-founder of HunchBuzz, Thumbtack Consulting and a board member of NZ Rise, a not-for-profit working to strengthen New Zealand’s IT community.