About Us

Our approach

Public Address started with a fairly simple idea – that public relations professionals could take advantage of technology to drive better client outcomes.

Our founders Shane and Tom fleshed out the concept for a platform that would allow the creation of a multi-media release, distribution of this release and smart tracking of these pitches. Today, Public Address is being used by a range of Australian corporates and communications agencies who are looking for a media relations tool as powerful as they are.

Mission & Vision

Public Address exists to help the PR industry build stronger relationships with the media. Media relations is still a key aspect of any PR mix, but we’ve seen a growing number of challenges and behaviours that have taken a bit of shine off the art of media relations.

This is why we’ve built a tool to make managing media relations to secure coverage simple. Whether you’re sending a targeted pitch, market sensitive announcement or multi-media release, our platform allows PR professionals to easily create, pitch and manage follow up via a simple interface.

Our vision is to become the go-to platform for forward-thinking media relations professionals looking for a competitive edge in today’s dynamic market.

If you’re interested in learning more about how Public Address can become your media relations superpower, you can deep dive on our features here, or sign up to the platform here.

Meet the founders

About our founding team

Shane Allison, CEO & Co-Founder

An experienced communications consultant, entrepreneur and leader, Shane is responsible for feature design and client management for Public Address.

Prior to founding Public Address Shane held a number of senior communications roles, including, most recently, Client Services Director at Sefiani Communications Group.

Recognised as the PR Professional of the Year at Mumbrella’s CommsConn Awards and one of Australia’s Top 100 Future Leaders by the Australian Financial Review, Shane is also the NSW President of the Public Relations Institute of Australia.

Thomas Mitchell, Co-Founder

An experienced web developer, entrepreneur and systems architect. 

Prior to founding Public Address, Tom led development at a number of startups, including most recently as the Managing Director and CTO at HunchBuzz.

NZ Young IT Professional of the Year 2016, Tom is a co-founder of HunchBuzz, Thumbtack Consulting and a board member of NZ Rise, a not-for-profit working to strengthen New Zealand’s IT community.