Start up

Stop the culture bullshit - start telling stories about your values

Stop the culture bullshit - start telling stories about your values

The reality is that most leaders can't do much to directly influence their culture. With few exceptions, the culture that is discussed around boardroom tables is the creation of thousands of employee interactions, public-facing decisions from the company and the accumulation of the hundreds of decades of lived experience of your employees.

Reducing the cost of customer acquistion

Reducing the cost of customer acquistion

But the one, truly traditional, cost of customer acquisition that will not change is the ability for start ups and their founders to polish and refine the story of their business, telling this at every opportunity, through every available medium. For the powerful story transcends a single paragraph adword, creating an emotional connection with a brand and individual and driving long term purchasing decisions.